Are you podcast-curious? Maybe you already have a show and you're ready to monetize?
Do you have a great podcast idea that you're dying to get off the ground, but you don't know where to start?
You're in the right place.
Why this is your #1 small group program...
This 2-month intensive pathway is PACKED with strategies, info, and tools so you reach the widest possible audience and convert listeners into raving fans.
Missing the mark just a little bit can cost you big.
As a successful podcaster and business owner, Sasha is here to share her expertise.
Because we want you to win big and convert your podcast into an income generator!
"Sasha has a way of quickly cutting through the BS and getting you to the solution so you can really focus on what matters and move forward with ease."
— Sara, Host of The Wedding Dish + Cohost of Laughing with Gingers
Do you struggle with...
- understanding what goes into podcasting?
- wondering whether podcasting is profitable?
- how to amplify your business, message, or voice and get heard?
Learn the basics of how to get your podcast idea off the ground and start on the path to a wildly successful show.
The Passion to Profit Podcast Pathway is for you if...
- you’re podcast-curious and want to have the tools to be successful before you invest time, energy, or money into creating a show
- you’re ready to monetize and turn your podcast into an income generator
- you want to turn your podcast passion into a profitable show
You have a message that people need to hear — let’s reach that audience!
It's time to learn how to...
- Define your purpose
- Get clear on your message
- Set goals for your podcast
- Find the format that works best for you
- Basic equipment needed to get going
Meet Your Expert, Sasha Willis!
CEO of By Sasha, Host of Strategy for Creatives: Business Minus the Bullsh*t, + Co-Host of Swirl and Sip Podcast
Hi! I’m Sasha! As a lifestyle brand, blogger, podcaster, and speaker, I empower women through my shop filled with mugs, apparel, and more while keeping it real talking about all things mom-life, wife-life, business, and womanhood.
As a woman who is fiercely independent, my goal is to empower all women to pursue their passions and remind themselves just how powerful we are!
When I’m not busy doing #allofthethings in my business, I blend my unique skill set of business knowledge from a Bachelor’s Degree in Business Management and a Masters Degree in Human Resources with my in-depth knowledge of running a creative business, to help other creative business owners build and grow their brand.
Sasha's podcast, Swirl and Sip is ranked in the top 5% by Listen Notes
Part 1: Get Started
Goal-setting, mindset, show format and brand, and the systems and tech you'll need to get your podcast off the ground.
Part 2: Get Listeners
Online presence, marketing & SEO, networking & collaboration, and how to increase your visibility and reach.
Part 3: Get Profitable
Finances, monetization, and getting sponsors with proven systems and templates,
What's included in this group program?
- What to expect in this week's module (0:42)
- 1. Audio Tech (3:13)
- 2. Audio Software (4:05)
- 3. Audio Editing (4:53)
- 4. File Type (1:28)
- 5. Podcast hosting services (1:57)
- 6. Distribution (1:20)
- 7. Trailer — do you need one or not? (2:18)
- 8. When should you post your first episode? (3:35)
- Takeaways and Now + Next (2:02)
- Checklist: File Distribution
- What to expect for Goal Setting (1:51)
- 1. Define your purpose (5:02)
- 2. Define your ideal listener (12:56)
- 2.1 Ideal Listener Questionnaire from Sprout Creative
- 3. Achieve your goals — Action steps (12:15)
- What to expect for Mindset (1:16)
- 1. Overcoming imposter syndrome (7:14)
- 2. What makes your show unique (8:03)
- 3. Why do people want to listen to what I have to say? (3:44)
- 4. Why mindset matters (1:27)
- Weekly Meeting with Sasha (login info and replay) (72:56)
- What to expect in this week's module (0:42)
- 1. Name your show (3:48)
- 2. Branding (4:54)
- 3. Episode titles (3:18)
- 4. Seasons — to have them or not to have them? (4:38)
- 5. Scripted vs unscripted. What's the difference and how to decide what's best for your show (1:52)
- 6. The meat and potatoes of your show and format (4:09)
- 7. Transcripts and Podcast Accessibility (2:03)
- 8. Season breaks (2:41)
- Takeaways and your Now + Next (2:56)
- Toolkit: Podcast Accessibility Checklist
- What to expect in Online Presence (0:50)
- 1. How your show stands out from the crowd (2:18)
- 2. Get reviews (3:37)
- 3. Podcasting across platforms (2:11)
- 4. The importance of consistency (2:46)
- What to expect in Networking + Collaboration (0:38)
- 1. Utilize your network to spread the word about your show (2:38)
- 2. Find a guest or be a guest (6:45)
- 3. Collaboration and cross promotion (2:03)
- Cheat Sheet: Networking
- Template: Guest Contract
- Template: Code of Ethics
- Template: Media Kit
- Template: Guest Application
- Template: Guest Instructions / Reminders
- What to expect in Financial Management (0:27)
- 1. Track your finances (4:15)
- 2. Manage your finances (4:21)
- Takeaways and Now + Next (0:24)
- Template: Financial Tracking Spreadsheet
- What to expect in Monetization (0:25)
- 1. Track (and understand) your analytics (2:53)
- 2. Monetize without getting sponsors (5:34)
- 3. Host live events (2:03)
- Takeaways and Now + Next (0:53)
"I wanted to start a podcast, and have attended a lot of trainings, but was struggling with coming up with an idea or how to actually do it. Sasha's workshop made it seem much more realistic and I was worried about little details that weren't important.
Now, I am in the process of publishing my podcast — thanks to this workshop! "
—Jean, Humbrecht Law