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Passion to Profit Podcast Pathway
From Passion to Profit! Build Your Podcast!
Start here!
Meet your expert, Sasha Willis
What to expect and how to get the most out of the pathway
Vision Board Workshop [Materials]
Bonus Materials
Recommended equipment
Code of Ethics template
0. Pre-Module: Systems and technology
What to expect in this week's module (0:42)
1. Audio Tech (3:13)
2. Audio Software (4:05)
3. Audio Editing (4:53)
4. File Type (1:28)
5. Podcast hosting services (1:57)
6. Distribution (1:20)
7. Trailer — do you need one or not? (2:18)
8. When should you post your first episode? (3:35)
Takeaways and Now + Next (2:02)
Checklist: File Distribution
Module 1: Goal Setting + Mindset
What to expect for Goal Setting (1:51)
1. Define your purpose (5:02)
2. Define your ideal listener (12:56)
2.1 Ideal Listener Questionnaire from Sprout Creative
3. Achieve your goals — Action steps (12:15)
What to expect for Mindset (1:16)
1. Overcoming imposter syndrome (7:14)
2. What makes your show unique (8:03)
3. Why do people want to listen to what I have to say? (3:44)
4. Why mindset matters (1:27)
Weekly Meeting with Sasha (login info and replay)
Module 2: Show Format + Brand
What to expect in this week's module (0:42)
1. Name your show (3:48)
2. Branding (4:54)
3. Episode titles (3:18)
4. Seasons — to have them or not to have them? (4:38)
5. Scripted vs unscripted. What's the difference and how to decide what's best for your show (1:52)
6. The meat and potatoes of your show and format (4:09)
7. Transcripts and Podcast Accessibility (2:03)
8. Season breaks (2:41)
Takeaways and your Now + Next (2:56)
Toolkit: Podcast Accessibility Checklist
Module 3: Online Presence + Networking and Collaboration
What to expect in Online Presence (0:50)
1. How your show stands out from the crowd (2:18)
2. Get reviews (3:37)
3. Podcasting across platforms (2:11)
4. The importance of consistency (2:46)
What to expect in Networking + Collaboration (0:38)
1. Utilize your network to spread the word about your show (2:38)
2. Find a guest or be a guest (6:45)
3. Collaboration and cross promotion (2:03)
Cheat Sheet: Networking
Template: Guest Contract
Template: Code of Ethics
Template: Media Kit
Template: Guest Application
Template: Guest Instructions / Reminders
Module 4: Marketing + SEO
What to expect in this week's module (0:37)
1. Social media (10:36)
2. Website (5:46)
3. Link-backs and what they mean for SEO (search engine optimization) (2:01)
4. Show notes (14:02)
5. Transcripts (3:35)
6. Newsletters and email marketing (5:43)
Takeaways and Now + Next (1:18)
Module 5: Financial Management + Monetization
What to expect in Financial Management (0:27)
1. Track your finances (4:15)
2. Manage your finances (4:21)
Takeaways and Now + Next (0:24)
Template: Financial Tracking Spreadsheet
What to expect in Monetization (0:25)
1. Track (and understand) your analytics (2:53)
2. Monetize without getting sponsors (5:34)
3. Host live events (2:03)
Takeaways and Now + Next (0:53)
Module 6: Get sponsors
What to expect in this week's module
1. Find the RIGHT sponsors for your show (2:58)
2. Affiliate vs traditional sponsorship, ad locations, and integrated ads vs breaks (6:35)
3. What to remember about sponsorship (0:37)
Swipe Copy: Sponsor Application Form
Bonus Module: Launch + Make Money!
What to expect in this week's module (0:34)
Launch your podcast! (1:28)
What's next?!
Share your show and what to do next
Swipe Copy: Your Podcast is LIVE! [Email]
3. Why do people want to listen to what I have to say?
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